Hedhome compares your continuing education course portfolio to the portfolios of your peer group, your local market and the national market. These comparisons provide benchmarks and insights into potential new programs and courses to add to your continuing education portfolio.
You start by speaking to us about your strategic objectives, program direction, and which institutions you believe are similar to yours. Hedhome then builds a customized portfolio planning report for your institution that includes:
- Market supply analysis
20 Opportunities for New Course Development, including:
- Distribution Analysis
- Category Profiles
- Course Lists
Market Supply Analysis
The Hedhome market supply analysis compares your portfolio to the portfolios of institutions within your local market. Use this to validate areas in which you believe your institution has a strong portfolio and to identify categories to investigate further.
A List of your Top Opportunities
Hedhome compares your portfolio to your peers to uncover “peer gaps” and the national market to your local market to uncover “market gaps”. Peer gaps represent course-categories that your peers have that your institution doesn't, while market gaps represent course-categories that appear nationally that don't appear in your local market. Course categories with high peer and market gaps help identify general areas in which your institutions' portfolio that you may considering developing, but also have local market potential.
Distinct categories with high peer gaps and market gaps make up your shortlist of course development opportunities. We provide charts and maps of who is offering courses and where, so you can identify whether peer participation in the category is uniform across regions, or specific to geographic markets. You see the institutions in your peer group that have courses in the category and how many courses they have.
For every course category in your shortlist Hedhome provides the average price, learner hours, delivery modes and keywords used within the category to help understand how courses in the category are typically priced, structured and delivered.
See the entire list of courses offered by your peers in the category and understand the details of what is being taught, and how each course is priced and delivered. Use this to identify specific course titles you may consider adding to your portfolio and how to bundle titles into programs.
Contact us to learn more about Hedhome’s Portfolio Planning Reports.